The success of a website depends upon the number of potential customers it attracts and turns them into leads. To make the most of your online venture, it is important to seek for new ways to jack up the traffic volume and bump your sales. Search Engine Optimization (SEO) is what you need.
Search Engine Optimization or SEO is a process that strengthens the visibility of a website and ranks it to the top of all relevant searches. It is a methodology employed for better indexing of the web pages, so as to boost the viewership count, power the sales and open maximum avenues for good business. There are a multiple ways in which Search Engine Promotion can make a website traceable to the search engines and shore up its performance in the cyberspace.
Keeping in mind that the customer is God and the paramount object of our company is to satisfy him, EdenPhost is an established SEO Company in Toronto and within a short time, it surpassed in the market and still has been following the same track. In this cut-throat competition, where many in industry is providing the same services, we deliver the state-of-the-art technology to cater to the most unique demands of the clients. As a result, our entrance as an SEO agency in Canada into the business world has brought smiles on the face of the customers and we have not failed in raising ourselves up to their requirements.
Importance of Search Engine Optimization (SEO)
Contrary to other online marketing practices, such as PPC advertising, Search Engine Optimization services are low-cost and a practical solution for all those with a shoestring budget.
No business wishes to slip into a coma, a point of stagnant growth, where a marketing push is desperately sought, but all efforts go in vain. To avert such circumstances, it is important to consistently appear in the top ranks for reaching out to maximum audience and increasing the demands of the products. The more a business shows up in the first row, the higher the click-through rate it generates. Consistency is an important concomitant of business success, and that’s what SEO targets at.
It makes sense to employ the most salient SEO practices for accelerating the traffic and minimizing the bounce rate. It is a phenomenal way to jump-start the business growth and propel the sales.
Searchers on the engines develop a bond of trust and reliability with the companies which are displayed at the apex. Though silently, but they exude confidence in all those who performs the best and remain at the top of the cycle.
On Page SEO & Off Page SEO are two major components of our SEO process.
On-Page SEO Process
- Complete website analysis & study
- Interaction with client for deep information about the business and offered products/services
- Keyword research and analysis
- Competitor research
- Website on-page and content requirement study
- Report and analysis on recommended changes in the website
- Title, meta tags, image alt text, heading text, anchor text and most importantly the body text optimization
- User navigation optimization, HTML & XML sitemap creation
- Google webmaster and analytic setup
- Google event tracking & conversion tracking setup, if required
- Landing page optimization and strong call to action implementation
- Fixing Broken Links
Off-Page SEO Process
- Local listing creation and optimization
- Article, content creation and marketing on high authority sites
- Multimedia content creation and optimization like presentations, images slideshows and videos
- Press release publication, if required
- Discussions on question/answer websites and relevant forums & blogs
- Classifieds posting
- Discussions on social media groups and communities
- On-way link building through content marketing & social bookmarking
- Submission of blog URL into relevant blog directories
- Social media accounts/pages creation and integration with the website
- Blog installation, customization, posting and optimization, if required