In order for your business website to be a success it must be mobile responsive, and optimized to generate organic traffic—but you might be wondering which search engine you should be targeting. Below are a few tips for deciding which search engine to optimize your website for.
Does Google Still Reign Supreme?
Google currently maintains 70% of the search engine market. That being said, trending keywords are pretty much the same from one search engine to the next. Not only that, but Google’s keyword tools are advanced—and make it easy to identify which keywords are trending. However, you can invest in paid keyword tools that will provide you with keywords by search engine—or you can hire an SEO expert to do this for you.
What Is Your Service Area?
In Canada, Google, Bing, Yahoo!, and AOL are the top search engines, but if your client base is global—then you must consider which search engines reign supreme in each country you sell your products and services to. Not only that, but each region or country you serve is likely to have varying keywords that you should use to market your content, and optimize your website.
What Methods Are You Using To Market Your Business?
Next up on the list, you must also determine what methods of link building and marketing you will use to drive traffic to your primary website. For example, your approach will be different if you plan on marketing primarily with content or PPC, than if social media marketing is your primary means of marketing.
All-in-all, SEO is a complex skillset that requires the expertise of a seasoned pro. Here at Eden P Host, we are committed to providing you with everything you need to ensure your business website is a success. From social media marketing, SEO, responsive website development, ecommerce—and more!