While every Toronto business owner must invest in online marketing, you must also capitalize on your organic traffic. There are a few small yet meaningful changes that you can make that will increase your organic traffic.
Locally Optimized Content
Whether speaking of your website content, blog posts, social media, or external articles—make sure that you capitalize on local optimization. If you are unsure of where to begin, Eden P Host offers local SEO services designed to get your content up-to-date. This includes optimizing for your city, surrounding service area, and even optimizing for local trends, events, and phrases.
Social media plays a vital role in creating organic backlinks to and from your website and social profiles. Invest in our SMO services to setup new social profiles, or to optimize current profiles. Also, don’t be shy about asking your customers to follow you on Facebook. Keep things fun, by finding ways to drive engagement—such as hosting contests or offering online-only promotions.
Create An Email Opt-In
Your regular customers want to know what you are up to, and they want to be the first to hear about your sales and promotions. As long as you don’t overdo it with frequent emails and sales-heavy content—your customers will continue to read your emails. Increase opt-ins by offering something free, such as a coupon code or a free e-book.
Don’t Be Shy—Tell Your Customers About Your Online Profiles
Don’t be shy about spreading the word about your website and social media profiles. If you operate a brick and mortar location, tell your customers about your social profiles. If you operate an online-only business, add your website and social media URLs to your flyers, business cards, invoices, packing slips, and any print marketing materials. Add your URL to your email signature, social media profiles, offline marketing, and any places you post online.
Internal And External Links
Every blog you post should include one or two internal links. Internal links are the highlighted links that direct back to another page on your website—or when relevant, another blog post. When relevant, add links to “official sources”, such as linking back to the research that supports the statistics or facts you blog about. External links were mentioned above, but this goes beyond simply posting your website URL—and to linking to relevant pages and posts on your website. When it comes to link building, periodically audit your website for bad links which can negatively impact your search engine results.
While all of the tips above will help you to drive the maximum amount of organic traffic to your website, investing in online marketing and local SEO services is the best way to drive a steady stream of traffic to your website and online platforms.